Issue 20 2012-05-23 Subscribe Now

Interviews at Chinaplas 2012 Part 2 (Taiwan Providers)

	Exhibition Features Facing china’s accelerating growth and expansion. How do we recall to this outcome? We requested advice from those Taiwanese providers who had been working constantly in the Chinese market for the past years. They all have their own unique strategy to occupy the market, planning the strongest advantage to confront the challenge of globalization.
	Innovative Products or Technique It is for sure all these leading businesses are undergoing continuous research and development progress to improve their products in various features, customization, and reduction of friction.
	Observing the Layout of China Marketing All the business had planned a long term layout of exploiting China’s market, whether they had surprisingly gone through the recession or not. It was obvious their plans were not hindered by the cause, and were carried out accordingly by the plan. Their experience was strongly suggestive towards us, and a well developed blueprint to follow.
	Competitive Strengths In business world, competition is everywhere, the holy grail for surviving in this war are “Price” and “Unique”. If you can sell your products in a unbeatable price but in good quality or although your price is high but in premium quality and owns your own features. If your company is doing in either way, then you are not far away from thriving in the market. In this video, you will know and learn the five famous brand how to survive and win their market.
	Future Approaches Everyone had graciously giving their advice of the marketing plans in progress; never the less they are even planning a bigger scale in the future. They all had a shockingly common, which their plans are focused on the global market rather than the China market, making China a stepping stone for their business to exploit the global market.