E-commerce Logistics Packaging Special Zone Debuts in swop 2019——Business Opportunities i¬n the New Retail Era

Issue 156   2019-08-15

According to the data released by the National Bureau of Statistics, post offices and couriers across China handled a total of 1.882 billion parcels during the peak business period (11-16 November) of the Singles’ Day shopping festival in 2018. Number of parcels in China currently ranks number one in the world and has grown more than 20 times over the past decade. However, such rapid growth has led to huge wastage of packaging consumables. At the same time, omni-channel marketing, integrating brick-and-mortar stores, e-commerce, delivery, unmanned retail, etc. has emerged to meet the purchasing needs of consumers at any time, any place and any medium, but with the same shopping experience. The entire value chain is facing various challenges driven by fundamental changes occurring in product marketing, packaging and distribution, so the packaging industry must find or create new packaging solutions.
In order to spearhead the trend of e-commerce packaging, Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. have announced the launch of the “E-commerce Logistics Packaging Special Zone” in the Shanghai World of Packaging, swop 2019, which will be held on 25-28 November 2019. Leading manufacturers will bring advanced smart packaging equipment, robotics and logistics equipment to the zone, including:
E-commerce packaging automation
Takeaway food packaging
Green packaging
Packaging design 
Fresh food cold chain packaging
Flexible processing and production
Intelligent warehousing system
IoT intelligent packaging
Packaging materials for distribution of products purchased online 
Personalized packaging
This special zone will be located in the same area along with “SAVE FOOD”, “FMCG Future Zone”, “Printing Packaging” and “Components Zone”, which are the five major special events of swop. This year the exhibition area of swop 2019 will be expanded to more than 50,000 square meters, covering exhibition halls N1-N5 of the Shanghai New International Expo Center. Nearly 1,000 exhibitors will gather under the same roof, recognizing swop as a major event of the year for the packaging industry.

E-commerce Packaging Automation Delivers Low-cost Personalized Packaging

According to the China e-commerce statistic of 2017, the nationwide e-commerce transaction volume reached 2.916 billion yuan, increased by 11.7% compared to that of the previous year. Driven by the rapid development of e-commerce logistics, the product packaging industry is thriving. However, manual packaging operation can no longer meet the requirements of high precision and efficiency in a large quantity of product packaging, thus automatic packaging lines are springing up. Integrating carton forming, automatic boxing and automatic sealing, automatic packaging lines achieve unmanned packaging together with upstream automated production lines. According to the data released by the Italian Packaging Machinery Manufacturers Association, the annual output value of the global packaging technology and packaging industry amounts to around USD 40 billion. 60% of which comes from the food and beverage industry, followed by pharmaceuticals, cosmetics and personal care products. Automated packaging can be customized and manufactured according to customers’ different packaging requirements.
Intelligent Warehousing & IoT Drive Development of Retail E-commerce

With the rapid development of e-commerce, the logistics industry is now under the spotlight, attracting the attention of various venture capitalists. The market size of China’s automated logistics system is expected to exceed 100 billion yuan in 2020. The growth rate is forecasted to remain at 15% and above for the next few years. Amazon acquired Kiva Systems for USD 775 million, while JD.com invested largely to build its own warehouses. It is necessary for logistics companies to have intelligent logistics systems, coupled with independent intellectual property rights, which are suitable for themselves. A complete hardware system typically consists of conveyor equipment, storage equipment, loading and picking equipment, re-batching equipment, re-binning equipment, packaging equipment and sorting equipment.
With the help of various information technologies such as IoT, big data, cloud computing and artificial intelligence; intelligent logistics will not only allow the e-commerce platforms to provide consumers with faster and more accurate services, it will also help reduce costs. Moreover, in the wake of increasingly scarce land resources, companies improve their warehouse space utilization by capitalizing on intelligent warehousing solutions.
swop 2019’s Top 100 Corporate Buyer Group Program will invite visitors from related departments, such as warehousing, logistics and planning, of various e-commerce platforms including JD.com, Tmall, Amazon, Vipshop, Suning, S.F. Express and YANXUAN, as well as heads of packaging and purchasing departments of renowned companies, including Danone, Heinz, Nestle, Mondelez, COFCO, Pepsi, Coca-Cola, Yili, Bright, Nongfu Spring, Unilever, P&G, L'Oreal, Proya, Pechoin and many more. Thanks to the powerful and professional global network and database resources of the organizers, swop 2019 is expected to attract more than 25,000 domestic and overseas visitors. For packaging enterprises, this is the one and only international professional trading platform where they can have direct contact with high-end customers and renowned companies from the e-commerce logistics industry.
For companies that are interested in participation, please visit our official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation.
Press Contact:
Ms. Echo Li 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Belinda Leung
Adsale Exhibition Services Ltd.
Tel+852-2516 3523
About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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