Issue 41
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Featured Interview in FEIPLASTIC 2013: Hear from What Agents Say
Brazil is a fast growing country with high market potential. There are many companies want to take a piece in this market. But as organizer says, get prepared before entering Brazil is the must do. To Taiwanese companies the difficulties for entering Brazil, the first one is the language barrier. Most people still use Portuguese to do business rather than English. The strict tariff policy and culture differences are also the issues that have to be coped with. This time, we interview agents such as MEGGAPLASTICO, STARMACH, ARD and TC GLOBAL which have represented Taiwanese brands for a long time. Through their eyes we can have a better understanding about the strategy for entering Brazil market.