PRM-TAIWAN

Mr. Arif Koker, "Taiwanese machines are suitable to the local market in terms of quality and price balance"

We had a great honor to interview Mr. Arif Koker, Sales Manager of AKSOY PLASTIK, during Plasteurasia 2019.

AKSOY PLASTIK is an agent of two successful Taiwanese companies in Turkey, those are ASIAN PLASTIC and YUHDAK from the injection molding machinery industry.


During the interview we discussed the current situation of the local market and the demand for injection molding machines as well as Taiwanese machinery, global plastic reduction acts and also the key factors of determination to be an agent of foreign companies in the Turkish market.


Market overview

AKSOY PLASTIK operates in the injection molding industry with 30 years of experience and representing many companies in Turkish market. Their customers besides Turkey, are mostly from Iran, Iraq, Eastern Europe and Russia. Mr. Koker, also added, “ASIAN PLASTIC and YUHDAK have been in the local market for many years, therefore Turkish customers are already familiar with those companies and also important trust their quality”


Mr. Koker stated, “when we select a partner to represent in Turkey, we must pay attention to several factors besides the quality and trust of the partner company. Those are for instance, brand recognition which promises the future profitability for both sides and helps to convince potential buyers”


Well known how important is for agents to choose accordingly to the market needs, Mr Koker also said, “ The manufacturer company must be suitable for the machinery portfolio that AKSOY PLASTIK currently represents”.


Due the latest challenges that the industry faces, makes, representatives companies choose among the factors mentioned before, but also need to find those who are innovative and make a good research of the local market, this specially to understand the needs that potential local companies might need, regarding to this matter Mr. Koker stated,” Companies that are innovative and invest in research and development have a big demand in the local and neighboring market, therefore this is another important factor for the company”


Nowadays in the Plastics and Rubber industry there is another factor that have important weight in decision management, this for agents, but also consumers and this is the after sales services. About this matter Mr. Koker emphasizes, ”After-sales services and technical support are also crucial to select a company to be an agent of it. Because even if the company is capable to provide technical support to their clients on the field, it still might require the manufacturer’s support such as for machine parts or fulfilling the client’s changing demand”.


Considering the factors above, Mr. Koker mentioned that they are satisfied with the Taiwanese companies that they are currently representing, and added that Taiwanese machines are suitable to the local market in terms of quality and price balance, something that can be consider as a trademark for Taiwanese products in general terms.


Current market situation

Regarding the current situation of the Turkish market Mr. Koker thinks that the current economic situation decreases the investments as well as machine sales performance depending on demand. However, the plastic industry is one of the big locomotives of the Turkish economy. It is one of the industries that keep the market alive and also He believes that the situation will be better in the near future, because the local and neighboring market population is high in demands, also in terms of population, for the injected plastic products will remain high, therefore the machine demands will keep in the same tend.


Although there was a slight decrease in the number of visitors this year, Plasteurasia exhibition is growing year by year in terms of the size of the exhibition and the number of exhibitors which includes many big enterprises, Mr. Koker mentions. The company had many opportunities to meet new customers as well existing customer to strength professional relations.


If you want to have more detailed information and inquiries for the companies mentioned above, please visit our B2B platform injection molding machines section in the following links:

PRM-TAIWAN Inquiry: https://www.prm-taiwan.com/contact.html

PRM-TAIWAN Injection molding machines section: https://www.prm-taiwan.com/category/Injection_Molding_Machines.php