Industry Information - PRM Taiwan
MuCell helps New Balance keep pace with technology
2014
07
NOV

New Balance, the running shoe maker, uses MuCell technology in the molding of its mid sole and heel components, used in more than one million pairs of shoes a year.

“MuCell is the microcellular foaming process from Trexel Inc. of Wilmington, Mass.

“We have incorporated the MuCell processing technology into our manufacturing process for over four years and that has allows us to customize our designs to offer premium cushioning with a reduced amount of material,” said Katherine Petrecca, strategic business unit manager for New Balance. “This technology is currently incorporated into New Balancv running shoes—including our offering for ultra (long distance) runners and we are also looking at other lines that can take advantage of the technology.”